Testing the Tester

14Jan10

If you sell anything at all, it is imperative you also sell it on XStreet SL (XSL).Include all the same information at XSL that you include in your pre-sales informational notecards (which we covered last time). Include the entire instructions as well. I was shopping for a rifle not too long ago – the decision-making process can be an arduous one and I ended-up going with the creator who included the full instructions in their XSL description¹ .

Always include a SLURL™ to your in-world shop. XSL now makes that easy as there is a field specifically for that purpose. Include several high-resolution pictures that don’t include all the sales information – preferably one or two on white or black background and perhaps one or two in the world environment. Remember to focus on the product – not the “scene” of the picture. Also, include links in the description at both the top and bottom of the page that go to your other XSL listings and also to individual products, such as variations of the same product (colors, styles, etc.)²

Please don’t make me click the ‘other items’ from you and have to manually browse your stuff – especially if all I’m looking for is the same product but in a different color or style. If you have a web page or site with high-detailed information – include that link. But, do not leave the XSL listing blank or expect me to go to your web site to get information!³

I am a hunter.

I am impatient.
I want it now.

If you offer a “discount” for purchasing in-world, say so up front. Many will purchase through XStreet SL because hunting can be far easier to do from a web site, but will go in-world to view or otherwise continue shopping.

For each item, if the product art is sloppy, I’ll just close the tab and not waste my time. If there is minimal description and information, I’ll close the tab and move on. If something is compelling enough to investigate further, I always look to see what other items this creator is selling. I will often hit the SLURL link to visit their Point of Sale location in-world.XSL is a POS location. But do make it easy to hop in-world to your main point of sale. Make it easy as possible for me to give you my money by providing multiple spending and information-gathering options.
If you sell anything at all, it is imperative you also sell it on XStreet SL (XSL).

Include all the same information at XSL that you include in your pre-sales informational notecards (which we covered last time). Include the entire instructions as well. I was shopping for a rifle not too long ago – the decision-making process can be an arduous one and I ended-up going with the creator who included the full instructions in their XSL description.

Always include a SLURL to your in-world shop. XSL now makes that easy as there is a field specifically for that purpose. Include several high-resolution pictures that don‚Äôt include all the sales information – preferably one or two on white or black background and perhaps one or two in the world environment. Remember to focus on the product – not the “scene” of the picture.

Also, include links in the description at both the top and bottom of the page that go to your other XSL listings and also to individual products, such as variations of the same product (colors, styles, etc.) Please don’t make me click the ‘other items’ from you and have to manually browse your stuff – especially if all I’m looking for is the same product but in a different color or style. If you have a web page or site with high-detailed information – include that link. But, do not leave the XSL listing blank or expect me to go to your web site to get information! I am a hunter. I am impatient. I want it now.

If you offer a “discount” for purchasing in-world, say so up front. Many will purchase through XStreet SL because hunting can be far easier to do from a web site, but will go in-world to view or otherwise continue shopping.

Here is my own method of “hunt-shopping” for a genre of product, but unclear what product:

Search XSL for the genre. View listings, open interesting items in new browser tab. I’ll go through about 30 or 40 pages of genre listings before I investigate the items.

For each item, if the product art is sloppy, I’ll just close the tab and not waste my time. If there is minimal description and information, I’ll close the tab and move on. If something is compelling enough to investigate further, I always look to see what other items this creator is selling. I will often hit the SLURL link to visit their Point of Sale location in-world.

XSL is a POS location. But do make it easy to hop in-world to your main point of sale. Make it easy as possible for me to give you my money by providing multiple spending and information-gathering options.

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1. This is a footnote link test on WordPress.com – it works great on Blogger (which is fortunately my preferred platform) – but not here.↩
2. Okay – it also is strange that on WordPress – Blogo does NOT show the previous posts. Well, it’s showing one (this one) – so I supposed it is DATE-BASED. As the previous posts are all rather old.↩
3. Third footnote to test the return links.↩

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